FLA Helps Ensure Ethical Production in Africa

The International Trade Center’s (ITC) Ethical Fashion Program supports the development of marginalized communities of women in Kenya and Uganda, mostly groups of artisans based in poor rural and urban settings. The program enables disadvantaged African communities and their groups of informal manufacturers to become part of the global supply chain, thus developing their export capacities and strengthening their position in both the domestic and regional markets. The project is based on a joint effort of the ITC and Ethical Fashion Africa Ltd. (EFAL), which is based in Nairobi. Watch the video below to learn more about EFAL and designer Vivienne Westwood’s collection.

Vodpod videos no longer available.

Ethical Fashion Africa Program, posted with vodpod

EFAL affiliated with the FLA in February 2010 to work towards better management of the risks in their supply chain. EFAL’s affiliation has been handled as a special project for the first year due to its unusual and diverse supply chain, which extends to informal workshops, communities and home-based work. Within the first few months of collaboration, FLA provided ITC with new tools and methods – including photo elicitation.  This method helped illustrate the day-to-day lives of the workers, painting a more complete picture of the program’s impact on workers’ lives. Photo elicitation is an explorative approach among a small sample of workers to discover what a typical workday looks like; how workers view their lives, their work, and their community; what is most important to them; and how the Ethical Fashion Program is embedded into their daily routines. Read more about the Ethical Fashion Program and see the recently-published 2010 FLA Annual Report to learn more about the photo elicitation method used during program development.


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